How is your approach different from other coaches or consultants?

Unlike firms that focus on one part of the business, our clients benefit from access to a team of advisors with specialized expertise across all major areas of operations. We meet you where you are and, using our Sustained Profitable Growth™ model, help address leadership, people, processes, sales, and financial performance together. This allows businesses to make progress in a way that is realistic, well-rounded, and sustainable.

What does business coaching with Violand look like?

Coaching with Violand feels less like advice and more like having a trusted partner in your corner. You meet regularly with an advisor to set goals, review key metrics, and address challenges across leadership, operations, sales, and financial performance. The relationship is built on accountability and follow-through, so progress doesn’t stall when things get busy.

What types of training programs do you offer?

We offer a wide range of both online and in-person training for owners, managers, and teams. Our training is designed to give your team actionable skills and best practices they can use right away. In-person training includes Business Planning Retreats, Restoration Project Management, and The Violand Executive Summit. Online training includes Administrative Excellence, Frontline Closing Strategies, Management Development Program, Sales Accelerator Program, and Supervisory Training Program.

Do your training programs qualify for IICRC CECs?

Yes, the majority of our training programs qualify for IICRC continuing education credits. The number of credits varies by course, and full details are available on our Training Programs page.

Do you work with my industry?

We work with service-based businesses across a range of industries, including restoration and construction, cleaning and janitorial, plumbing, HVAC, concrete, and other home services. Our advisors have hands-on experience in these industries, which allows us to understand the real-world challenges owners and teams face and provide guidance that fits how your business actually operates.

Do you help with hiring, onboarding, and training?

Yes. We support clients throughout the hiring and development process. Our work includes role clarity and job descriptions, guidance on interviewing and selection, structured onboarding plans, and role-specific training. The goal is to help you bring the right people into the business and set them up to succeed.

Online training

Sales Accelerator Program

Build a structured, results-driven approach to sales by combining proven strategies with modern, digital prospecting methods. This program helps sales professionals develop, implement, and execute a sales plan that drives stronger relationships and more consistent closing results.

Weekly Sessions

Minutes Each

IICRC CECs

$3,450

Per Attendee

About the Course

The Sales Accelerator Program is built for both new and experienced salespeople who want a clearer, more consistent way to grow revenue and strengthen client relationships. It focuses on proven processes, sound selling behaviors, and value-driven strategies that can be applied in real-world sales situations.

Throughout the course, participants strengthen their core selling skills, develop their personal approach, and learn how to position themselves as trusted advisors in the marketplace. A 3-week manager training is also included, giving leaders practical insights into managing and developing a stronger sales team.

Improve sales calls, proposals, and day-to-day client communication

Build and execute a clear, effective sales plan

Analyze target markets and identify the right opportunities

Leverage tools like social media and CRM systems to support growth

Who this training is for:

B2B Sales Reps
Branch Managers/GMs
New Sales Hires

Sales Managers
Owners
Account Managers

Our Promise

By the end of the course, you'll not only have the skills to increase revenue but also the confidence, systems, and strategies to sustain profitable growth for yourself and your company.

What Participants Will Walk Away With

This course is designed to help you:

Build and execute functional sales plans

Sell more jobs and generate new revenue

Track and report metrics using technology

Create effective presentations

Build long-lasting, profitable relationships

Use social media to drive sales

Meet the Instructor

John Monroe

Director of Consulting

John is an authority in sales, sales management, and entrepreneurship, having worked for a Fortune 500 manufacturer and having owned a franchise business and a sales management consultancy. He partners with clients to drive sales growth, manage costs effectively, and build high-performing teams that thrive in competitive markets.

Join the course

Course Structure

Driving a High-Performance Sales Team

The Sales Accelerator Program begins with three interactive online sessions exclusively for managers. These sessions highlight the sales manager’s role in driving performance and provide practical tools for coaching and accountability. From the very start, managers gain a clear understanding of how their leadership directly impacts the success of their salesperson.

DiSC Profiles: Managing Behavioral Styles and Connecting with Prospects

Managers also participate in two specialized webinars facilitated by Jim Ryerson, where they complete a DiSC personality assessment alongside their sales professional. This shared experience helps both parties recognize behavioral styles, improve communication, and adapt coaching methods to maximize performance. By understanding their salesperson’s preferences, managers can create a healthier team dynamic where accountability, productivity, and engagement thrive

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Developing Your Sales Plan

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Market Analysis, SWOT, and Differentiators

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Sales and Marketing Strategy

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Social Media

- Be a Trusted Advisor

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Virtual Proposals, Emails, and Other Forms of Communication

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Don't Sell, Create Value

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Effective Presentations

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Personality Types

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Connecting with Prospects

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Target Market

- Insurance Brokers and Real Estate Agents

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Target Market

- Plumbing and Partnering Contractors

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Target Market

- Residential/Commerical Property Managers

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Target Market

- Medical, Schools, Senior Living, Municipalities

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Networking and Leveraging Your Connections

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Organization

- Do I Need a CRM?

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Teamwork

What Past Participants Are Saying

The results are in:

Course topics and materials were beneficial

94%

Creating a Sales Plan was very helpful

100%

Homework assignments were very helpful

100%

"It has been a great resource for me to see what other challenges people are facing in this industry and also what new and helpful ideas are working."

2025 Participant

"I am very new to my sales and marketing role. This course has given me a strong foundation and I am ready to use my skills to better my business."

2025 Participant

"I felt that the balance between lecture and class participation was well balanced and allowed plenty of time to collaborate and learn at the same time. Keep up the great work!"

2024 Participant

"I was hoping to compare what I had learned over the past 20 years in sales and I have received more professional points of views than ever before. Learning to adapt to the changing times and how to leverage technology to keep more touches with other professionals."

2024 Participant

Sales Accelerator Program

About the Course

Who this training is for:

Our Promise

What Participants Will Walk Away With

Meet the Instructor

Course Structure

Manager Sessions

Attendee Sessions

What Past Participants Are Saying

Win in the New Era of Selling